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The Cycle [Recurso electrónico] : A Practical Approach to Managing Arts Organizations / Michael M. Kaiser with Brett E. Egan.
Tipo de material:
TextoSeries Book collections on Project MUSEDetalles de publicación: Waltham, Massachusetts : Brandeis University Press, 2013 2015)Descripción: 1 online resource (187 pages )Tipo de contenido: - texto
- con mediación
- online resource
- 9781611684780
- 1611684781
- 791/.068
- PN1584 .K245 2013
Contenidos:
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
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Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
Libro Electrónico
Description based on print version record.
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2251-8215
