The Cycle A Practical Approach to Managing Arts Organizations /
Kaiser, Michael M.
The Cycle A Practical Approach to Managing Arts Organizations / [Recurso electrónico] : Michael M. Kaiser with Brett E. Egan. - Waltham, Massachusetts : Brandeis University Press, 2013 - 1 online resource (187 pages ) - Book collections on Project MUSE. .
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
Libro Electrónico
9781611684780 1611684781
Performing arts--Management.
Electronic books.
PN1584 / .K245 2013
791/.068
The Cycle A Practical Approach to Managing Arts Organizations / [Recurso electrónico] : Michael M. Kaiser with Brett E. Egan. - Waltham, Massachusetts : Brandeis University Press, 2013 - 1 online resource (187 pages ) - Book collections on Project MUSE. .
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
Libro Electrónico
9781611684780 1611684781
Performing arts--Management.
Electronic books.
PN1584 / .K245 2013
791/.068
2251-8215
