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From Bombay to Bollywood [Recurso electrónico] : The Making of a Global Media Industry / Aswin Punathambekar.

Por: Colaborador(es): Tipo de material: TextoTextoSeries Book collections on Project MUSEDetalles de publicación: New York : New York University Press, 2013 2015)Descripción: 1 online resource (xi, 255 pages )Tipo de contenido:
  • texto
Tipo de medio:
  • con mediación
Tipo de soporte:
  • online resource
ISBN:
  • 9780814771907
  • 0814771890
Tema(s): Género/Forma: Clasificación CDD:
  • 791.430954
Clasificación LoC:
  • PN1993.5.I8 P86 2013
Recursos en línea:
Contenidos:
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
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Includes bibliographical references (pages 229-239) and index.

Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.

Libro Electrónico

Description based on print version record.

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