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From Bombay to Bollywood [Recurso electrónico] : The Making of a Global Media Industry / Aswin Punathambekar.
Tipo de material:
TextoSeries Book collections on Project MUSEDetalles de publicación: New York : New York University Press, 2013 2015)Descripción: 1 online resource (xi, 255 pages )Tipo de contenido: - texto
- con mediación
- online resource
- 9780814771907
- 0814771890
- 791.430954
- PN1993.5.I8 P86 2013
Contenidos:
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
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Includes bibliographical references (pages 229-239) and index.
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
Libro Electrónico
Description based on print version record.
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2251-8215
