From Bombay to Bollywood The Making of a Global Media Industry /
Punathambekar, Aswin.
From Bombay to Bollywood The Making of a Global Media Industry / [Recurso electrónico] : Aswin Punathambekar. - New York : New York University Press, 2013 - 1 online resource (xi, 255 pages ) - Book collections on Project MUSE. .
Includes bibliographical references (pages 229-239) and index.
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
Libro Electrónico
9780814771907 0814771890
Motion pictures--India.
Motion picture industry--India.
Electronic books.
PN1993.5.I8 / P86 2013
791.430954
From Bombay to Bollywood The Making of a Global Media Industry / [Recurso electrónico] : Aswin Punathambekar. - New York : New York University Press, 2013 - 1 online resource (xi, 255 pages ) - Book collections on Project MUSE. .
Includes bibliographical references (pages 229-239) and index.
Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media -- -- Conclusion: fandom and other transnational futures.
Libro Electrónico
9780814771907 0814771890
Motion pictures--India.
Motion picture industry--India.
Electronic books.
PN1993.5.I8 / P86 2013
791.430954
2251-8215
