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Authentic™ [Recurso electrónico] : The Politics of Ambivalence in a Brand Culture / Sarah Banet-Weiser.
Tipo de material:
TextoSeries Critical cultural communication | Book collections on Project MUSEDetalles de publicación: New York, NY : New York University Press, 2012. 2015)Descripción: 1 online resource (288 p.)Tipo de contenido: - texto
- con mediación
- online resource
- 9780814739372
- 0814787134
- 306.3
- HD69.B7 B256 2012
Contenidos:
Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
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Includes bibliographical references and index.
Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
Libro Electrónico
Description based on print version record.
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2251-8215
