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Banet-Weiser, Sarah, 1966-

Authentic™ The Politics of Ambivalence in a Brand Culture / [Recurso electrónico] : Sarah Banet-Weiser. - New York, NY : New York University Press, 2012. - 1 online resource (288 p.) - Critical cultural communication . - Book collections on Project MUSE. .

Includes bibliographical references and index.

Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.

Libro Electrónico

ISBN: 9780814739372 0814787134

LCCN:

Subjects--Topical Terms:
Brand name products.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD69.B7 / B256 2012

Dewey Class. No.: 306.3