000			01377nam a2200253a 44500
008			001104s20102010///a//////////001/0/eng/d
020	0		_a9780230103733
040			_aSV-SoUDB _bspa
041			_aeng
082	0		_a302.2 _bB496 _c2010
100	1	0	_aBerger, Arthur Asa
245	1	0	_aThe Objects of affection : _bsemiotics and consumer culture. / _cArthur Asa Berger
250			_a1st ed.
260			_aNew York, USA : _bPalgrave Macmillan, _c2010
300			_axiii , 198 p. : _bil. ; _c21 cm.
490			_aSemiotics and Popular Culture
520			_aIn this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived “sacredness” in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.The first part of the bookintroduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding.Withlevity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.
650	0	4	_aSEMIÓTICA
650	0	4	_aCOMUNICACION
650	0	4	_aCOMPORTAMIENTO DEL CONSUMIDOR
650	0	4	_aLENGUAJE Y CULTURA
942			_2ddc _b2018-01-01 _cLIB _eJorge Bonilla
999			_c33878 _d33878