| 000 | 00622nam a2200217 4500 | ||
|---|---|---|---|
| 008 | 021202t20142014///lo/fr////////////spa/d | ||
| 020 | 0 | _a9786071510563 | |
| 040 |
_aSV-SoUDB _bspa |
||
| 041 | _aspa | ||
| 082 | 0 |
_a658.8 _bK39 _c2014 |
|
| 100 | 1 | 0 | _aKerin, Roger A. |
| 245 | 1 | 0 |
_aMarketing. / _cRoger A. Kerin, Steven W. Kartley y William Rudelius |
| 250 | _a9a ed. | ||
| 260 |
_aMéxico _bMCGRAW -HILL _c2014 |
||
| 300 |
_a745 p. : _bil. ; _c27 cm. |
||
| 650 | 0 | 4 | _aMARKETING |
| 650 | 0 | 4 | _aCIENCIAS ECONOMICAS |
| 650 | 0 | 4 | _aMERCADOTECNIA |
| 942 |
_2ddc _b2015-01-01 _cLIB _eJorge Bonilla |
||
| 999 |
_c31296 _d31296 |
||