000			02324cam a22004814a 4500
001			muse19233
005			20241121082811.0
008			120713s20122012////////o//////00/0/////d
010			_z 2012024949
020			_a9780814739372
020			_a0814787134
020			_z9780814787137 (cl : alk. paper)
020			_z9780814787144 (pb : alk. paper)
020			_z9780814787151 (ebook)
040			_aMdBmJHUP _cMdBmJHUP _bspa
050	0	0	_aHD69.B7 _bB256 2012
082	0	0	_a306.3
100	1		_aBanet-Weiser, Sarah, _d1966-
245	1	0	_aAuthentic™ _h[Recurso electrónico] : _bThe Politics of Ambivalence in a Brand Culture / _cSarah Banet-Weiser.
260			_aNew York, NY : _bNew York University Press, _c2012. _e(Baltimore, Md. : _fProject MUSE, _g2015)
300			_a1 online resource (288 p.)
336			_atexto
337			_acon mediación
338			_aonline resource _bcr _2rdacarrier
490	0		_aCritical cultural communication
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author.
516			_aLibro Electrónico
588			_aDescription based on print version record.
650		0	_aBrand name products.
655		7	_aElectronic books. _2local
710	2		_aProject Muse.
830		0	_aBook collections on Project MUSE.
856	4	0	_zLeer en línea: _uhttps://muse.jhu.edu/book/17637/
856	4	0	_uhttp://www.udb.edu.sv/biblioteca/inicio_recursos_electronicos.php _zNota: disponible en formato electrónico, si esta fuera de la Universidad para acceder debe autenticarse primero en la sección de recursos electrónicos del sitio web de biblioteca y luego dar clic al botón leer en línea
942			_cL-E _eJorge Bonilla
945			_aProject MUSE - 2012 Global Cultural Studies
945			_aProject MUSE - 2012 Complete
999			_c124839 _d124839