000			01841cam a22002654a 4500
001			13008222
005			20241122090110.0
008			021121s20032003nyu b 001 0 eng
010			_a 2002191276
020			_a0060186321
040			_aSV-SoUDB _bspa
041			_aeng
042			_apcc
082	0	0	_a701.17 _bP858 _c2003
100	1		_aPostrel, Virginia
245	1	4	_aThe substance of style : _bhow the rise of aesthetic value is remaking commerce, culture, and consciousness / _cVirginia Postrel
260			_aNew York, USA: _bHarperCollins, _c2003.
300			_axv, 237 p. ; _c22 cm.
504			_aIncludes bibliographical references (p. [193]-227) and index.
520			_aWhether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
650	1	7	_aARTE E INDUSTRIA _2LEMB _9921 _xESTETICA
653			_aCOMERCIO
942			_2ddc _b2024-11-21 _cL-3 _eManuel García
999			_c1119389 _d1119389