Wharton on managing emerging technologies /

This book examines the management challenges posed by emerging technologies at the point where scientific research reveáis a technological pos-sibility and goes all the way to the commercialization of the technology into lead markets. This is roughiy the zone in the graph on page viii between the intersections labeled 'competing modalities' and 'competing applications.' We do not deal extensively with the management ofR&D, ñor with the later-stage commercialization ota proven technology. We ap-proach the issue from a top management perspective and do not deal with the intricacies of individual technologies. We've chosen this zone because it presents the greatest challenges for management. The abiilty to master emerging technologies is essential to survival in a growing number of industries. This promises to be even more true in the future