Sony vs Samsung : the inside story of the electronics giant's battle for global supremacy. / Sea-Jin Chang

Por:

Chang, Sea-Jin

Tipo de material: Texto

TextoIdioma: Inglés Detalles de publicación: Singapore : John Wiley & Sons, 2008Descripción: xi , 200 p. ; 23 cmISBN:

9780470823712

Tema(s):

Clasificación CDD:

338.76 C456

Resumen: Sony vs. Samsung is business history at its best It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive.

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Existencias
Tipo de ítem	Biblioteca actual	Colección	Signatura	Copia número	Estado	Fecha de vencimiento	Código de barras
Libro 3 días	Biblioteca Rafael Meza Ayau	Colección General	338.76 C456 2008 (Navegar estantería(Abre debajo))	01	Disponible		66158

Incluye bibliografía y glosario

Sony vs. Samsung is business history at its best It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive.

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