TY  - BOOK
ED  - Primo Angeli Inc.
TI  - Making people respond: design for marketing & communication. 
U1  - 658.8 
PY  - 1996///
CY  - New York
PB  - Madison Square Press
KW  - Primo Angeli Inc
KW  - Catalogs
KW  - PUBLICIDAD
KW  - CATALOGOS
KW  - ARTE COMERCIAL
N1  - Includes index
N2  - Making People Respond shows that good design and credibility are of equal importance. The book examines the concepts and the creative process and strategies behind successful marketing designs for more than 50 products, corp orations and events.
ER  -