TY  - BOOK
AU  - Prahalad,C.K.
TI  - The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits 
SN  - 0131863193
U1  - 339.46 
PY  - 2005///
CY  - USA
PB  - Wharton School Publishing
KW  - EMPRESAS
KW  - ASPECTOS SOCIALES
KW  - LEMB
KW  - POBREZA
KW  - ECONOMÍA
N1  - Includes index
N2  - Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty
ER  -