The Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits /
C.K. Prahalad.
- USA: Wharton School Publishing, 2005
- xxii, 407 p. : il. ; 24 cm
Includes index.
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.