TY  - BOOK
AU  - Denning,Stephen
TI  - The secret language of leadership: how leaders inspire action through narrative 
SN  - 9780787987893 
U1  - 658.45 
PY  - 2007///
CY  - San Francisco
PB  - John Wiley & Sons
KW  - LEMB
KW  - LIDERAZGO
KW  - COMUNICACIÓN EN ADMINISTRACIÓN
N1  - Includes bibliographical references (p. 245-263) and index; What is transformational leadership? -- Introduction: Ten mistakes transformational leaders make -- The secret language of leadership -- The language of leadership: key enablers -- Articulating a clear, inspiring goal -- The leader's own story: committing to the goal -- Mastering the audience's story -- Cultivating narrative intelligence -- Telling truthful stories -- Leadership presence: the body language of leadership -- The language of leadership: key steps -- Getting people's attention -- Stimulating desire -- Reinforcing with reason -- Continuing the conversation -- Epilogue
N2  - he book introduces the concept of narrative intelligence―an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents―anyone who is setting out to the change the world
ER  -