AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
TI  - Marketing.
SN  - 9781260092110
U1  - 658.8 
PY  - 2019///
CY  - New York, USA
PB  - McGraw Hill, 
KW  - LEMB
KW  - MERCADEO
KW  - MARKETING
N2  - Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach.
ER  -