Perreault, William D. <br/><br/>
Essentials of Marketing : A Marketing Strategy Planning Approach.  /  William D. Perreault, Joseph P. Cannon and Jerome McCarthy 

 - 12nd ed. 
 - New York, Estados Unidos  McGraw-Hill  2010 
 - 689 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9780073404813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MERCHANDISING<br/>CIENCIAS ECONOMICAS
<br/><br/><label>Dewey Class. No.: </label>658.8  / P454