TY  - BOOK
AU  - Chang,Sea-Jin
TI  - Sony vs Samsung: the inside story of the electronics giant's battle for global supremacy.  
SN  - 9780470823712
U1  - 338.76 
PY  - 2008///
CY  - Singapore
PB  - John Wiley & Sons
KW  - GESTION INDUSTRIAL
KW  - INDUSTRIAS ELECTRONICAS
KW  - COREA
N1  - Incluye bibliografía y glosario
N2  - Sony vs. Samsung is business history at its best It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive
ER  -