Landa, Robin Advertising by design : generating and designing creative ideas across media. / Robin Landa - 3rd ed. - New Jersey, USA : John Wiley, 2016 - xiii , 248 p. ; 28 cm. Incluye refencia bibliografíca e indice ISBN: 9781118971055 Subjects--Topical Terms: PUBLICIDADARTE COMERCIALCREATIVIDAD--NEGOCIOS Dewey Class. No.: 659.1 / L253