Stanton, William J. Fundamentos de Marketing. / William J. Stanton, Michael J. Etzel y Bruce J. Walker - 14a ed. - MEXICO, MEXICO : MCGRAW HILL, 2007 - CD-ROM Subjects--Topical Terms: MARKETINGFUNDAMENTOS DE MERCADOMERCADOTECNIACIENCIAS ECONOMICAS Dewey Class. No.: 658.81 / S792f