Kotler, Philip <br/><br/>
Marketing for Hospitality and Tourism.  /  Philip Kotler, John T. Bowen y James C. Makense 

 - 4th ed. 
 - New Jersey, Estados Unidos :  PEARSON,  2006 
 - 931 p. :  il. ;  26 cm. 
<br/><br/><label>ISBN: </label>0131193783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>IDIOMAS<br/>TURISMO
<br/><br/><label>Dewey Class. No.: </label>647.9  / K66