Kotler, Philip <br/><br/>
Fundamentos de Marketing.  / 
Philip Kotler y Gary Armstrong 
 - 6a ed. 
 - Mexico :  Pearson,  2003 
 - CD-ROM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MERCADOTECNIA<br/>CIENCIAS ECONOMICAS
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87