Arnould, Eric J. <br/><br/>
Consumers.  / 
Eric Arnould; Linda Price; George Zinkhan. 
 - 1st ed. 
 - Boston :  McGraw-Hill,  2002 
 - xviii , 750 p. :  il. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256133603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR.<br/>CIENCIAS ECONOMICAS<br/>CONSUMER BEHAVIOR--UNITED STATES.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / A765