Murphy, John M., <br/><br/>
Branding a Key Marketing Tool. / 
John M., 
 - 1st ed. 
 - New York, USA :  MCGRAW HILL,  1987 
 - 192 p. 
<br/><br/><label>ISBN: </label>0070440557 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CIENCIAS ECONOMICAS<br/>MARKETING<br/>MERCADOTECNIA<br/>NEGOCIOS
<br/><br/><label>Dewey Class. No.: </label>658.8  / M978