Punathambekar, Aswin. <br/><br/>
From Bombay to Bollywood  The Making of a Global Media Industry /  [Recurso electrónico] : 
Aswin Punathambekar. 
 - New York :  New York University Press,  2013 
 - 1 online resource (xi, 255 pages ) 
 - Book collections on Project MUSE. .
<br/><br/>Includes bibliographical references (pages 229-239) and index. 
<br/><br/>Introduction -- Bollywood is useful: media industries and the state in an era of reform -- Staging Bollywood: industrial identity in an era of reform -- "It's all about knowing your audience": marketing and promotions in Bollywood  -- "Multiplex with unlimited seats": dot-coms and the making of an overseas -- Territory -- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media --  -- Conclusion: fandom and other transnational futures. 
<br/><br/>Libro Electrónico 
<br/><br/><label>ISBN: </label>9780814771907 0814771890 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--India.<br/>Motion picture industry--India.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books. 
<br/><br/><label>LC Class. No.: </label>PN1993.5.I8  / P86 2013 
<br/><br/><label>Dewey Class. No.: </label>791.430954