Serazio, Michael. <br/><br/>
Your Ad Here  The Cool Sell of Guerrilla Marketing /  [Recurso electrónico] : 
Michael Serazio. 
 - New York :  New York University Press,  2013 
 - 1 online resource (x, 227 pages ) 
 - Postmillenial pop .
 - Book collections on Project MUSE. .
<br/><br/>Includes bibliographical references (pages 203-215) and index. 
<br/><br/>Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement. 
<br/><br/>Libro Electrónico 
<br/><br/><label>ISBN: </label>9780814764947 0814745474 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technological innovations.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books. 
<br/><br/><label>LC Class. No.: </label>HF5415  / .S373 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8