Marich, Robert. <br/><br/>
Marketing to Moviegoers  A Handbook of Strategies and Tactics, Third Edition /  [Recurso electrónico] : 
Robert Marich. 
 - 3rd ed. 
 - Carbondale :  Southern Illinois University Press,  2013. 
 - 1 online resource (p. cm.) 
 - Book collections on Project MUSE. .
<br/><br/> Includes index. 
<br/><br/>Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. 
<br/><br/>Libro Electrónico 
<br/><br/><label>ISBN: </label>9780809331970 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motion pictures--Distribution.<br/>Motion pictures--Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books. 
<br/><br/><label>LC Class. No.: </label>PN1995.9.M29  / M37 2013 
<br/><br/><label>Dewey Class. No.: </label>791.43068/8