Banet-Weiser, Sarah,  1966- <br/><br/>
Authentic™  The Politics of Ambivalence in a Brand Culture /  [Recurso electrónico] : 
Sarah Banet-Weiser. 
 - New York, NY :  New York University Press,  2012. 
 - 1 online resource (288 p.) 
 - Critical cultural communication .
 - Book collections on Project MUSE. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence -- Notes -- Index -- About the author. 
<br/><br/>Libro Electrónico 
<br/><br/><label>ISBN: </label>9780814739372 0814787134 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books. 
<br/><br/><label>LC Class. No.: </label>HD69.B7  / B256 2012 
<br/><br/><label>Dewey Class. No.: </label>306.3