TY - BOOK AU - Meyers,Peter AU - Nix,Shann TI - As we speak: How to make your point and have it stick SN - 9781439153086 U1 - 302.2244 PY - 2011/// CY - New York ; United State of America PB - Atria Paperback KW - COMUNICACION ORAL KW - LEMB KW - EXPRESIÓN N2 - A practical and empowering guide to public speaking and becoming a more effective, persuasive communicator in all areas of life.The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you’re not one of them. Even for the most self-confident among us, public speaking can be a nerve-racking ordeal. Whether you are speaking to a large audience, within a group, or in a oneon- one conversation, the way in which you communicate ideas, as much as the ideas themselves, can determine success or failure. In this invaluable guide from two of today’s most sought-after communication experts, you’ll learn to master three core principles that you can apply in a wide variety of situations ER -