TY  - BOOK
AU  - Renvoisé,Patrick
AU  - Morin,Christophe
AU  - Olivella,Xavier
TI  - Neuromárketing: el nervio de la venta 
SN  - 9788490293591
AV  - HF5410 eBook 
PY  - 2010///
CY  - Barcelona
PB  - Universitat Oberta de Catalunya
KW  - Sales promotion.
KW  - Relationship marketing.
KW  - Selling
KW  - Psychological aspects.
KW  - Sales management.
KW  - Success in business.
KW  - Electronic books
N1  - Primera edición en lengua castellana: junio 2006; Translation of: Selling to the old brain : how new discoveries in brain research empower you to influence any audience, anytime. San Francisco : SalesBrain, 2003; Includes bibliographical references (pages 203-205)
UR  - https://www.digitaliapublishing.com/a/20460/
UR  - https://biblio.udb.edu.sv/biblioteca/index.php/category/recursos-electronicos/
ER  -