Fundamentals of business marketing education [electronic resource] : a guide for university-level faculty and policymakers / J. David Lichtenthal, editor.

"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 5(1/2) (1998): 1-164 and 9(4) (2002): 27-126, published by the Haworth Press, Inc."

Includes bibliographical references and index.