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Wharton on managing emerging technologies /

Colaborador(es): Tipo de material: TextoTextoIdioma: Inglés Detalles de publicación: Nueva York : WILEY, 2000Edición: 1st edDescripción: xix , 460 p. ; 23 cmISBN:
  • 0471361216
Tema(s): Clasificación CDD:
  • 658.4 .W49
Tema: This book examines the management challenges posed by emerging technologies at the point where scientific research reveáis a technological pos-sibility and goes all the way to the commercialization of the technology into lead markets. This is roughiy the zone in the graph on page viii between the intersections labeled 'competing modalities' and 'competing applications.' We do not deal extensively with the management ofR&D, ñor with the later-stage commercialization ota proven technology. We ap-proach the issue from a top management perspective and do not deal with the intricacies of individual technologies. We've chosen this zone because it presents the greatest challenges for management. The abiilty to master emerging technologies is essential to survival in a growing number of industries. This promises to be even more true in the future
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Tipo de ítem Biblioteca actual Colección Signatura Copia número Estado Fecha de vencimiento Código de barras
Libro Libro Biblioteca Antiguo Cuscatlán Colección General 658.4 .W49 2000 (Navegar estantería(Abre debajo)) 001 Disponible 35586
Libro Libro Biblioteca Antiguo Cuscatlán Colección General 658.4 .W49 2000 (Navegar estantería(Abre debajo)) 002 Disponible 35587
Libro Libro Biblioteca Antiguo Cuscatlán Colección General 658.4 .W49 2000 (Navegar estantería(Abre debajo)) 003 Disponible 35697

This book examines the management challenges posed by emerging technologies at the point where scientific research reveáis a technological pos-sibility and goes all the way to the commercialization of the technology into lead markets. This is roughiy the zone in the graph on page viii between the intersections labeled 'competing modalities' and 'competing applications.' We do not deal extensively with the management ofR&D, ñor with the later-stage commercialization ota proven technology. We ap-proach the issue from a top management perspective and do not deal with the intricacies of individual technologies. We've chosen this zone because it presents the greatest challenges for management. The abiilty to master emerging technologies is essential to survival in a growing number of industries. This promises to be even more true in the future

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