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Your Ad Here [Recurso electrónico] : The Cool Sell of Guerrilla Marketing / Michael Serazio.
Tipo de material:
TextoSeries Postmillenial pop | Book collections on Project MUSEDetalles de publicación: New York : New York University Press, 2013 2015)Descripción: 1 online resource (x, 227 pages )Tipo de contenido: - texto
- con mediación
- online resource
- 9780814764947
- 0814745474
- 658.8
- HF5415 .S373 2013
Contenidos:
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
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Includes bibliographical references (pages 203-215) and index.
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
Libro Electrónico
Description based on print version record.
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2251-8215
