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Marketing to Moviegoers [Recurso electrónico] : A Handbook of Strategies and Tactics, Third Edition / Robert Marich.
Tipo de material:
TextoSeries Book collections on Project MUSEDetalles de publicación: Carbondale : Southern Illinois University Press, 2013. 2015)Edición: 3rd edDescripción: 1 online resource (p. cm.)Tipo de contenido: - texto
- con mediación
- online resource
- 9780809331970
- 791.43068/8
- PN1995.9.M29 M37 2013
Contenidos:
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
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Includes index.
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Libro Electrónico
Description based on print version record.
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2251-8215
