Creating Mexican Consumer Culture in the Age of Porfirio Díaz [Recurso electrónico] / Steven B. Bunker.
Tipo de material: TextoSeries Book collections on Project MUSEDetalles de publicación: Albuquerque : University of New Mexico Press, 2012. 2015)Descripción: 1 online resource (364 p.)Tipo de contenido:- texto
- con mediación
- online resource
- 9780826344564
- 0826344569
- 306.30972
- HC140.C6 B86 2012
Includes bibliographical references and index.
Personalized progress: the production and marketing of the machine-rolled cigarette -- Selling in the city: the growth of popular advertising -- Capital investments: Porfirian department stores and the evolution of Mexico City retailing -- Modernizing capital: constant innovation and the expression of progress -- An all-consuming passion: desire, department stores, and the modernization of crime -- Hot diamonds, cold steel: the La Profesa Jewelry Store robbery -- Conclusion.
Libro Electrónico
"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.
Description based on print version record.
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