Race Appeal [Recurso electrónico] : How Candidates Invoke Race in U.S. Political Campaigns / Charlton D. McIlwain, Stephen M. Caliendo.

Includes bibliographical references (p. [239]-247) and index.

Producing race appeal : the political ads of white and minority candidates -- The advantages and disadvantages of deploying racist appeals among black and white voters -- Neither black nor white : the fruitless appeal to racial authenticity -- Competing novelties : how newspapers frame the election campaigns of Blacks, Latinos, and Asian Americans -- Racializing immigration policy : issue ads in the 2006 election -- Harold Ford Jr., Mel Martinez, and Artur Davis : case studies in racially framed news -- Barack Obama, race-based appeals, and the 2008 presidential election.

Libro Electrónico

Description based on print version record.