How legendary leaders speak : 451 proven communication strategies of the worlds top leaders / Peter, Andrei

Why do most leaders get communication wrong?

Because they don’t have a time-tested strategy to rely on.

So, communication becomes a guessing game – or worse, a mystery. And then people miss the message. They forget the mission. They tune out. They lose interest. They disengage. The culture turns complacent. And results start to reflect it. To some degree, this happens to most modern leaders. But it doesn’t have to be this way.

There’s a hidden pattern in the powerful words of legendary leaders.

Every legendary leader over the past 700 years used the same little-known five-step communication strategy. Abraham Lincoln used it. Martin Luther King Jr. used it. John F. Kennedy used it. It’s proven to unify, clarify, engage, excite, and motivate. And now, one of the world’s top communication consultants and experts reveals it.