Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez.

Por: Colaborador(es): Tipo de material: TextoTextoEditor: [Bogotá] : Editorial UTADEO, [2018]Descripción: 1 online resource : color illustrationsTipo de contenido:
  • text
  • still image
Tipo de medio:
  • computer
Tipo de soporte:
  • online resource
Otro título:
  • Divino Niño en la comunicación publicitaria
Tema(s): Género/Forma: Formatos físicos adicionales: Print version:: Yo reinaré.Clasificación CDD:
  • 741.609861
Clasificación LoC:
  • NC998.6.C7 ebook
Recursos en línea: Resumen: The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20.
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Includes bibliographical references.

The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20.

Online resource; title from PDF title page (Digitalia, viewed November 7, 2019)

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