Fundamentals of business marketing research
Fundamentals of business marketing research [electronic resource] /
[edited by] David A. Reid, Richard E. Plank.
- New York : Best Business Books, c2004.
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
Includes bibliographical references and index.
9780789033147 (online) 9781000112016 (online) 9781000156829 (online) 9781003063834 (online)
Industrial marketing--Research.
Marketing research.
HF5415.1263 / .F86 2004
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
Includes bibliographical references and index.
9780789033147 (online) 9781000112016 (online) 9781000156829 (online) 9781003063834 (online)
Industrial marketing--Research.
Marketing research.
HF5415.1263 / .F86 2004
2251-8215
