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Making people respond : design for marketing & communication. / Primo Angeli Inc - New York : Madison Square Press, 1996. - 144 p. : col. il. ; 26 cm.

Includes index.

Making People Respond shows that good design and credibility are of equal importance. The book examines the concepts and the creative process and strategies behind successful marketing designs for more than 50 products, corp orations and events.

ISBN: 0823029662

LCCN: 97214110

Subjects--Corporate Names:
Primo Angeli Inc.--Catalogs.

Subjects--Topical Terms:
PUBLICIDAD--CATALOGOS

Subjects--Index Terms: ARTE COMERCIAL

Dewey Class. No.: 658.8 / M235