Essentials of Marketing : A Marketing Strategy Planning Approach. / William D. Perreault, Joseph P. Cannon and Jerome McCarthy

Perreault, William D.

Essentials of Marketing : A Marketing Strategy Planning Approach. / William D. Perreault, Joseph P. Cannon and Jerome McCarthy - 12nd ed. - New York, Estados Unidos McGraw-Hill 2010 - 689 p. ; 28 cm.

9780073404813


MARKETING
MERCHANDISING
CIENCIAS ECONOMICAS

658.8 / P454

Con tecnología Koha