Made in korea : Chung Ju Yung and the Rise of Hyundai. /
Steers, Richard M.
Made in korea : Chung Ju Yung and the Rise of Hyundai. / Richard M. Steers - New York, USA : Routledge, 1999 - xv , 284 p. : il. ; 24 cm.
American business folklore is awash with the adventures of successful entrepreneurs. Still, most of these stories are about Americans, neglecting important and courageous entrepreneurs from other countries. Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful building empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung entered the shipbuilding business with no experience and went on to create the world's largest shipyard. He began making automobiles when foreign experts unanimously predicted he would fail, and he started a global construction company that has built some of today's greatest architectural wonders. He even convinced the International Olympic Committee to select South Korea over Japan as the site for the highly successful 1988 Olympics...
0415920507
COREA DEL SUR
EMPRESARIOS
ECONOMIA
338.7 / S814
Made in korea : Chung Ju Yung and the Rise of Hyundai. / Richard M. Steers - New York, USA : Routledge, 1999 - xv , 284 p. : il. ; 24 cm.
American business folklore is awash with the adventures of successful entrepreneurs. Still, most of these stories are about Americans, neglecting important and courageous entrepreneurs from other countries. Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful building empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung entered the shipbuilding business with no experience and went on to create the world's largest shipyard. He began making automobiles when foreign experts unanimously predicted he would fail, and he started a global construction company that has built some of today's greatest architectural wonders. He even convinced the International Olympic Committee to select South Korea over Japan as the site for the highly successful 1988 Olympics...
0415920507
COREA DEL SUR
EMPRESARIOS
ECONOMIA
338.7 / S814
2251-8215
