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Renvoisé, Patrick,

Neuromárketing: el nervio de la venta / Patrick Renvoisé, Christophe Morin ; traducción, Xavier Olivella. - Primera reimpresion. - 1 online resource (206 pages)

Primera edición en lengua castellana: junio 2006. Translation of: Selling to the old brain : how new discoveries in brain research empower you to influence any audience, anytime. San Francisco : SalesBrain, 2003.

Includes bibliographical references (pages 203-205).

ISBN: 9788490293591

Subjects--Topical Terms:
Sales promotion.
Relationship marketing.
Selling--Psychological aspects.
Sales management.
Success in business.
Relationship marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5410 eBook